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Publications
Near optimal strategies for targeted marketing in social networks
Near optimal strategies for targeted marketing in social networks
https://dl.acm.org/doi/10.5555/2772879.2773382
Authors
Ramakumar Pasumarthi
,
Ramasuri Narayanam
,
B Ravindran
Published In
Proceedings of the 2015 International Conference on Autonomous Agents and Multiagent Systems
Tags
Influence maximisation
Greedy algorithm
Social Network